Perfect! A topic about which I’m passionate and know a thing or two. After all, through my business and my Help A PR Pro Out (HAPPO) work, I talk to a number of people about the skills required in today’s marketplace.
I’m not going to tell you traditional PR skills are dead. On the contrary, they’re more important than ever. But these emerging skills are also critical. And in most cases, they’re simply a layer on top of those traditional skills.
This list is based on conversations I’ve had with recruiters, agency owners, and colleagues over the last few years. These are skills some employers aren’t just looking for—they’re demanding. You will more employers jump on the bandwagon in the years ahead. Just watch.
For now, let’s roll through the 10 skills tomorrow’s PR pro must have to succeed (along with resources and tips):
1. Advertising copywriting