10 social media measurement tips

Are you ready to see if all your hard work on the company’s social media profiles paid off? Measurement queen Katie Paine offers her tips.

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I hope you follow my top 10 social media keys to success and keep your eyes out for my 10 social media mistakes to avoid.

But if you want to know if your social media efforts are working, and how you can demonstrate their value, follow these 10 social media measurement tips:

1. Take time to define your social media success. Get your managers and co-workers to agree on audiences, goals and measures of success.

2. Develop specific measurable goals and objectives. Remember: SMART objectives are specific, measurable, attainable, realistic and timely.

3. Measure engagement—comments, shares or any measure related to your organization’s goals—rather than old-school media metrics like eyeballs and advertising value equivalents.

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