As more and more consumers use online platforms to access information and interact with organizations to purchase, volunteer or support, social media is an increasingly important part of communication efforts.
Many PR and marketing pros are adding social media proficiency to their skill sets to attract employers and clients, so it’s important to dispel falsehoods that can hamper campaigns and branding efforts.
Here are 10 common social media myths—and the truth behind them:
1. I don’t have the resources for social media.
Even though many small and mid-sized businesses have bestowed their social media tasks onto small (or solo) teams, there are many ways to scale your social strategy without missing out on effectiveness.
Here are seven tips for the one-person social team.
2. My organization must be on every social platform.
Not every social platform will suit every organization’s needs. Each social platform requires a certain level of attention and curation—and each appeals to a different audience for a different reason.