10 social media myths

Once you pass the business school gobbledygook in the opening paragraphs of this story, there’s a good list of 10 social media myths that the author debunks. For instance, myth No. 7 says, “Mass marketing is dead.” Entrepreneur ’s Mikal Belicove writes, “Mass marketing is far from dead and is equally effective as ever; it is just really hard to do with all the different media channels available today.”