10 terrific (and free) survey tools

If you’re keen to collect more honest feedback, try these platforms.


Raw, candid feedback is the tough love every business needs in order to succeed.

That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. Survey data can expose what you’re doing well and where you ought to improve. It’s an easy way to connect with customers (or colleagues) and cater to their preferences.

Try these 10 free tools to create surveys your audience(s) will love:

1. SurveyMonkey

SurveyMonkey is a browser-based platform that enables you to create customized surveys and send them out through a variety of channels. With the free version, you can send an unlimited number of surveys with up to 10 questions and receive up to 100 responses. You can also create quizzes with automatic scoring. At paid tiers you can customize and add branding to your surveys, as well as receive a variety of data analytics based off the responses.


  • Basic: free

Free features

  • Unlimited surveys
  • Ten questions per survey
  • One hundred responses per survey
  • 24/7 customer support via email
  • Quizzes
  • Trended data and one filter only
  • Forty short survey templates

2. Qualtrics

Qualtrics is a research platform that helps businesses gain insight into four key metrics: customer experience, employee experience, brand experience and product experience. The platform enables users to send surveys, and there is a free tier that affords you one active survey with 100 responses, 10 outgoing emails and eight question types.


  • Free tier with limited features
  • Reach out to Qualtrics for information on pricing

Free features

  • One active survey
  • One hundred responses
  • Ten outgoing emails
  • Eight question types
  • Unlimited questions
  • Summary reports and filtering
  • Survey logic and randomization
  • Online reporting
  • No expiration date

3. SurveyGizmo

SurveyGizmo’s free version lets you create three surveys with five pages, unlimited questions and 100 responses. Free surveys can contain questions that use checkboxes, dropdown menus, long answers, radio buttons, ratings and short-answer questions. You can also export data, receive one standard report, and view your report online. You can share the survey only via link.


  • Basic: $25/month
  • Standard: $84/month
  • Market research: $125/month
  • Full access: $166/month

Free features

  • Three surveys
  • Unlimited questions
  • One hundred responses per survey
  • Required questions
  • Access to 24/7 community forum
  • In-depth documentation
  • Exportation of data
  • One standard report
  • Color, font and style customization
  • Ability to change logo alt text and footer text
  • Sharing via link

4. Google Forms

All features of Google Forms are available to everyone. You can collaborate, choose templates and build logic into your surveys. Responses can be collected in a Google Sheet, but the form itself will have a basic level of analytics on the “responses” tab. More analytics and export options can be added through free add-ons, including SurveyMonkey for Google FormsSmartsheet Sync and Pictographr.


Free features

  • Templates and other customization options
  • Basic survey logic
  • Variety of question types
  • Embedding of pictures and video
  • Responsive design for desktop and mobile
  • Basic analytics and automatic export of responses to Google Sheets
  • Collaboration capabilities
  • Sharing via email, link or embedding into social media or other websites

5. Zoho Survey

Users of the free version can create unlimited surveys with up to 15 questions and receive up to 150 responses. All Zoho Survey templates are available to free users as well.

Surveys can be shared on social media, embedded or reached by QR code. Free users can also integrate their survey with Zoho Campaigns, GApps Marketplace, Facebook and MailChimp.


  • Free, with limited features
  • Standard version: $19/month billed annually or $24/month billed monthly
  • Premium version: $24/month billed annually or $29/month billed monthly
  • Enterprise version: $41/month billed annually or $49/month billed monthly

Free features

  • Unlimited surveys
  • Up to 15 questions per survey
  • Up to 150 responses per survey
  • Access to 50-plus templates
  • Sharing of surveys on social media
  • Embedded surveys
  • QR codes
  • Integrations with Zoho Campaigns, GApps Marketplace, Facebook and MailChimp

6. TypeForm

Typeform’s survey function offers a variety of templates including political polls, net promoter score surveys, customer satisfaction surveys, Facebook polls and brand awareness surveys. The free tier of the platform includes 100 responses per month, 10 fields per typeform, basic question types and answer piping.


  • Basic: free
  • Pro: $30/month
  • Pro+: $59/month

Free features

  • One hundred responses per month
  • Ten fields per typeform
  • Basic question types
  • Metrics and reporting
  • Self-notifications for email
  • Answer piping
  • Data API
  • Embedding

7. SurveyPlanet

SurveyPlanet offers unlimited surveys, questions and responses at the free tier. The free version also includes SSL security, anonymous data and responses, more than 90 pre-written surveys, a variety of methods to share your survey and basic in-app reports.


  • Free version
  • Pro: $180/year or $20/month

Free features

  • Unlimited surveys
  • Unlimited questions
  • Unlimited responses
  • SSL security
  • Anonymous data and responses
  • Ninety-plus pre-written surveys
  • Basic survey themes
  • Availability in 20 languages
  • Opening and closing messages
  • Sharing via Facebook, Twitter and more
  • Sharing via email
  • Embedding
  • Anonymous surveys
  • Basic in-app reports
  • Ability to delete unwanted participants
  • Duplication of surveys

8. PollDaddy (now Crowd Signal)

This software enables users to create a variety of polls, quizzes and ratings. The free version provides unlimited surveys and answers, as well as a vanity URL. Surveys can use 19 types of questions, and users can add images, video and content from YouTube, Flickr and more. Surveys can also include branding, WordPress integration, reporting and charts.


  • Polldaddy free: free
  • Polldaddy Pro: $200/year or $29/month
  • Polldaddy Corporate: $899/year or $99/month

Free features

  • Unlimited polls, surveys, quizzes, responses and votes
  • One user account
  • Yourname.polldaddy.com vanity URL
  • Drag-and-drop question editor
  • Nineteen types of questions
  • Ability to add images, videos and content from YouTube, Flickr, Google Maps and more
  • Fifteen visual themes
  • Options to validate/require survey responses
  • Personal branding
  • Sending of surveys via link, email or social media
  • Embedding functionality
  • QR codes
  • WordPress integration
  • Real-time results
  • Reporting and charts

9. Responster

With Responster’s free tier, users can create unlimited surveys and receive unlimited responses. Users can also access its drag-and-drop survey builder and receive response analytics after the survey has been completed.


  • Responster Free: free
  • Responster Plus: $19 per user/month

Free features

  • Unlimited surveys and responses
  • Drag-and-drop survey builder
  • Response analytics

10. Doodle

Doodle is a niche survey tool specifically for scheduling. Users can set up a “Doodle” with several potential times and/or dates for an event, and respondents can choose any or all of the dates that work for them.

Users can also create simple polls in which respondents mark things such as dietary restrictions for a dinner. Users can create unlimited schedule polls and integrate them with their calendars.


  • Free version: free
  • Private version: $39/year
  • Business version: $69/year

Free features

  • Schedule surveys
  • Calendar integration

A version of this post first appeared on the G2 Crowd blog.

(Image via)


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