Media Relations 10 things clients get wrong about the media It’s great to get media attention, but it’s no silver bullet. Expecting or demanding too much can fritter away any good will you may have had. By Bruce SerbinJuly 22, 2014 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.