10 things you never say to a client

They may have started it, but you should just walk away instead of dropping one of these zingers.

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If a prospective client utters these lines, run, don’t walk away from—and avoid dropping these snappy comebacks on them:

Client: You are among 15 agencies in our RFP search.
PR agency: Let me guess—narrowed down to a short list of 12?

Client: The agency selected would report to the COO—are you OK with that?
PR agency: Absolutely. We’ll speak slowly.

Client: Can we write our own releases?
PR agency: Why not? We do our own dentistry.

Client: We have a small budget with big expectations.
PR agency: Then you’d better be prepared to let us get pretty damned creative.

Client: You would be our third agency in three years.
PR agency: It’s OK; it took Jennifer Aniston a few false starts before she settled down.

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