Most tips cover what we should do more of; rarely do we hear what we should stop doing.
From the advice I’ve heard and things I’ve seen, I’ve put together a list of 10 things young PR pros must stop doing in order to get ahead.
1. Not making mistakes. Time and time again, you hear successful people talking about what they’ve learned from their mistakes, yet we’re all afraid of making them. We should make plenty of mistakes, as long as they’re new mistakes, not the same ones over and over. By making a bunch of different mistakes, we understand what works and what works better, and we learn a lot.
2. Playing it safe. Most successful PR campaigns—and ideas in general—come from being bold and innovative. If you work at an agency, it’s what clients hire you for. If you’re in-house, it’s what your colleagues rely on you for. Being the most junior person on the team doesn’t mean you shouldn’t speak up with creative ideas or offer a different way to tackle a challenge. It may give you and your client or company an advantage.