10 tips to build a social media game plan Social media is a game everyone wants to win. Correct? Then it’s a good idea to heed this advice from Pam Moore, CEO of FruitZoom, Inc. She offered 10 ways to develop a social media plan. — Susan Young By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.