10 tools PR pros have turned to in 2021
As remote work and ongoing pandemic disruption have sparked massive workplace shifts, here are some resources that are helping communicators succeed.
While there are no silver bullets for PR success, a handy tool or piece of technology can streamline and strengthen your workflow.
We’ve been asking PR pros all year what new tools are making a positive difference in their lives, and the responses have been all over the map. Some are investigating new productivity software and communications platforms. Others are still living and dying with their email and smartphone.
While some tools have risen to great popularity, only to find backlash amid burnout and screen fatigue, others appears set to play a prominent role in the PR workflow of the future.
Here’s a look at the tools PR pros say are most important when it comes to finding success in a post-pandemic environment.
1. Slack phone calls. For those who are tired of Zoom, a voice call over Slack can provide a nice alternative. Other PR experts say they would be lost without Slack, which helps them manage their email inbox by moving multiple conversations into a new, focused channel.
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