10 truths about content writers
Producing compelling articles and branded copy that consumers actually want to read isn’t something that anyone can do—even if they think they can. Here’s a look into what it’s like.
This article originally appeared on PR Daily in August of 2017.
Writing content isn’t a walk in the park.
Many people have misconceptions about those who craft website copy, blogs, case studies and more for corporate and nonprofit organizations.
Here are 10 brutally honest truths about what it’s like to have content on the brain:
1. Content writing is not romantic.
People might think you spend your days like this:
In reality, the way you look when you write is more like this:
I wear a lot of yoga pants and sweats, and there are days I’ve barely run a brush through my hair. Sometimes, those are my best writing days.
2. Outsiders think they can do your job.
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