10 ways to boost your PR career in 2013

You might call these resolutions—the author does—but they’re nuggets of wisdom that are good any time of year.

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Take risks and challenge authority.

The most successful relationships are built on mutual respect. Instead of saying “yes,” when given an assignment, carefully consider business implications. Don’t be afraid to offer ideas and solutions that may seem against the norm. Your ability to take initiative, generate new ideas, and deliver thoughtful counsel will earn you respect and grow your role beyond that of a tactician and into a true strategist.

Affect change as much as possible.

Focus on clients, projects, and priorities with the highest opportunities for meaningful results. Don’t get distracted by process or minutia.

Stop complaining.

It is easy to dwell on reasons our career, lives, and families are challenging, unreasonable, or stressful. In 2013, instead of staying on the complaint hamster wheel, take control and change your situation for the better. And as the cliché goes, “choose your battles”—stop stressing about organizational or personal situations you truly cannot change.

Avoid drama.

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