Now you must to add content marketing to your arsenal of digital marketing tool if you want to gain search engines’ approval and ultimately win the heart of online users.
Given the important role content marketing now plays in the success of online business, it’s time that SEO ties the knot with content marketing.
The two digital marketing tools that were once viewed as separate entities are now an inseparable couple, promising to inch businesses closer to the proverbial “overnight success. “The amazing duo can greatly help your online business reach the pinnacle of success and outwit your competitors.
Here are 10 ways you can ensure that the two digital marketing tools work in harmony:
1. Set common goals.
Setting common goals is the first step to make SEO and content marketing work together to bring additional revenues.
Ask yourself what activities overlap between the two digital marketing techniques. Is it increased online traffic, rankings or links? How can you align the activities to achieve common goals?
The answers to these and other similar questions will give you a starting point in creating an integrated SEO and content marketing strategy with clear and focused goals and strong communication.
2. Establish key performance indicators.