10 ways to decide if your company should tweet Over dinner at Applebees, David Berkowitz, the director of Emerging Media and Client Strategy for 360i, devised 10 ways to determine if your company should tweet. By Ragan StaffJan. 25, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.