I listened with interest to the most recent Brand Fast-Trackers podcast with Andrew Dumont of SEOMoz. He talks a lot about the importance of creating content. Also, the recent report on Digital Trends for 2013 from Econsultancy and Adobe notes that “the single most significant trend is the continued emergence of content marketing as a standalone discipline.”
Let’s say you are going to invest some time—and perhaps money—into creating content for your website. In most cases, this will take the form of a blog. But it’s one thing to create content, and another to get it out there so others can read it.
What are some things you can do to make your content more shareable? What can you do to get people to read it and pass it on to others? Take a look at this list:
1. Don’t just create content. Create great content.