Seth Godin believes that “marketing is a contest for people’s attention.” Unfortunately, it is a contest that most email marketers are not winning. While many email marketers set up permission-based email lists, an average of 60 percent of the lists are “dead” email subscribers.
This is not acceptable, and it’s something that must be fixed. Below are the top ten strategies email marketing experts are using to curb this disturbing trend.
1. Make sure your emails are relevant
Brad Dixon from CC Studio has a traditional approach to engaging email leads.
I use current news and points of interest to provide my list with relevant information. If all they ever get are sales emails from me, they stop engaging because they know what is coming. Provide great content your readers want to see, and occasionally say, ‘Oh, by the way, we have a solution for that.’