10 ways to use Twitter for storytelling

Although the social media platform can be overwhelming to some brand managers, these tips will help pros clear through the noise and effectively reach their audiences. 

Ragan Insider Content

Twitter can be an incredibly effective addition to your online marketing and a strategic way to amplify and unleash your personal brand to the online world.

Twitter moves fast, but with practice and a little structure, Twitter can be a fantastic network builder. When you use it to listen, monitor, and research what is happening in and around your personal brand, you become agile and able to adjust to the ever-changing needs of your target market.

If you have struggled to understand the potential behind Twitter, now is the time to embrace its brand-boosting power. Here are 10 ways you can tell your story:

1. Define your mission and vision

Before you embark on your Twitter marketing campaign, determine what your mission and vision is for this social network.

Whether your overall goal is to boost brand awareness or connect with quality leads, Twitter can put you in front of the right people, if you know who they are and what they are looking for.

The mission behind Twitter and your personal branding vision will support your overall goals.

2. Know your customer

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