Thankfully, we no longer have to choose. According to an infographic from ContentVerve.com, Google actually prefers natural-sounding content—as do, obviously, your readers. Besides, what’s the point of landing a high Google rank if your content won’t turn people into customers?
The graphic goes on to explain 10 ways you can ensure your content will land a top spot in Google’s search results. Here are a few of them:
1. Forget about keyword density. Google will pick up on keywords, but there’s no evidence that cramming them in will help your rank.
2. Write long, quality content. Most of the content that makes it to the first page of Google has more than 2,000 words. Long articles also tend to see more shares than shorter ones.