10 wildly successful rebranding campaigns
Remember when Old Spice reminded you of your grandpa. Now what do you think when we say Old Spice?
Remember when Old Spice reminded you of your grandfather? Now it reminds you of that guy with the great abs.
How about the beer Pabst Blue Ribbon? It was the choice of broke frat guys at Big Ten schools. Now, it’s a staple at every hipster bar in Brooklyn, Chicago, and so on.
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