11 positions marketing execs are hiring for in the spring

A study released this week says marketing and ad execs plan to ramp up hiring. Guess what’s the most in-demand skill. (Hint: It involves Facebook and Twitter.)

Three percent plan to reduce staff; 81 percent expected no change in hiring.

That’s according to the Creative Group Hiring Index for Marketing and Advertising Professionals, a study developed by the staffing service The Creative Group and conducted by an independent research firm, according to a press release.

The 9 percent net increase in hiring activity marks a jump of 5 percentage points from the first-quarter forecast, according the study.

Social media expertise is in great demand, according to the study.

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