11 ways PR pros can get their stories on air

Hone your pitching technique, use social media effectively and build relationships with broadcast professionals with these tips. 

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Add to the mix some experienced PR professionals with years of experience in working with the media, and you’ll have the tools you need to get your story on the air.

Advanced technology and social media have irrevocably altered the newsgathering landscape, but one of the most important factors in successful pitching is forming personal relationships. There is no substitute for that.

I recently hosted a panel of distinguished broadcast media professionals and PR professionals to discuss how PR pros successfully earn broadcast media coverage for their stories and what producers or reporters are looking to cover.

I was lucky to learn new things, and was able to reinforce other knowledge I picked up in my more than 15 years working with the media.

Here are 11 key tips shared by my panelists—and myself—for PR pros to get their stories on air:

1. Get to know a reporter . Wendy Bailey, executive producer at WUSA9, says building a relationship is key for PR pros looking to get coverage.

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