Recent studies have shown that small businesses regard Facebook and social media as one of the most effective and inexpensive ways to promote their brand. However, I found that small businesses are by far the biggest culprits of the following Facebook mistakes.
If you are a small-business owner, heed this warning: Do not go on Facebook simply because “everyone is doing it”; go there because you are looking for a new, innovative way to promote your brand.
When I started doing research at TemplateZone for our Facebook page creation tool, my boss told me to find the top 10 small-business Facebook pages. I found zero. I started to look at some of the bigger corporations on Facebook and concluded that only a handful of companies really “get” Facebook pages.