12 common mistakes on brands’ Facebook pages

How many of these errors is your company committing?

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Recent studies have shown that small businesses regard Facebook and social media as one of the most effective and inexpensive ways to promote their brand. However, I found that small businesses are by far the biggest culprits of the following Facebook mistakes.

If you are a small-business owner, heed this warning: Do not go on Facebook simply because “everyone is doing it”; go there because you are looking for a new, innovative way to promote your brand.

When I started doing research at TemplateZone for our Facebook page creation tool, my boss told me to find the top 10 small-business Facebook pages. I found zero. I started to look at some of the bigger corporations on Facebook and concluded that only a handful of companies really “get” Facebook pages.

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