12 excellent tools to power PR efforts

Get ahead of the competition and increase your effectiveness when sharing content online, finding and working with influencers, pitching journalists, writing copy and more.

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The time-intensive tasks on a PR pro’s to-do list often outnumber the hours in a workday.

That’s where tools can come in, but with so many providers vying for your attention (and budget dollars), how do you know which will significantly help you achieve your objectives?

Here are 12 that can help you perfect your media relations, boost your social media success, write better copy or craft outstanding content:

Media relations


Tailoring pitches to the right publications and reporters can make or break your media relations efforts—but selecting the right people to target requires research.

Anewstip helps you monitor news articles and tweets about your brand, competitor or relevant keywords, and it offers access to its database of news media members and pitch templates. The tool indexes “more than 200 million news articles and 1 billion tweets from more than 1 million media contacts,” which gives users many opportunities to find and pitch the right journalist.

Price: Free for limited searches and features; premium plans start at $69 per month.

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