12 nettlesome gimmicks in marketing and PR campaigns

Too often, marketing and PR professionals get a bad rap because of the vexing habits of a few. Avoid these habits, and you’ll help your company’s bottom line.

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To that end, here are 12 annoying tactics often employed in PR and marketing campaigns. Let’s hope you’ll never again make these mistakes.

1. Talking incessantly

We’re drawn in when something piques our curiosity and when we feel listened to—so shut up and focus on starting a dialogue. That means two people conversing back and forth, not one person talking on autopilot while the other one daydreams of sticking a fork in his or her eye.

2. Making cold calls/sending spam emails

Everyone hates telemarketers and spam, yet somehow they keep coming. Trash those purchased lists of “leads,” and focus instead on meeting people and building a relationship.

3. Leading with a hard-sell pitch

No one wants to feel as though they have a bull’s-eye marked with a giant dollar sign on their head. Get to know someone before you try to sell to them.

4. Attacking your competitors

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