This article originally appeared on PR Daily in April of 2018.
What tools can you not live without?
With so many services and platforms for researching PR opportunities, finding the right media contacts and sharing your message—not to mention keeping track of it all—figuring out where to begin can be overwhelming.
Here are 12 of the most helpful tools for PR pros looking to ease their workload:
Finding PR opportunities and building media lists
Cision offers a full suite for PR professionals, but it also comes with a hefty price tag. If you work with a wide array of clients in different industries, it can be worth the cost. If the fee is out of your budget, Cision does offer some co-op options and a lesser known platform at a lower rate that’s very straight forward, without all of the bells and whistles.
Cision also hosts a multitude of free webinars with PR industry leaders, which can be extremely valuable, especially if you are looking for continued education opportunities from your desk.