12 quotations to guide your online strategy

From Charles Darwin to Mark Zuckerberg, there are plenty of ideas to spark your thinking.

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People like to be with those they know, like, and trust. With that in mind, I thought I would share a few quotations from thought leaders around the world and suggest how we can apply them to our online strategy.

They are not all well known for their digital acumen, but certainly are well known for either their business knowledge or thought-provoking ability. Enjoy.

1. “It’s not the strongest that survive, nor the most intelligent but those most responsive to change.” — Charles Darwin

Make sure you keep up with the times and adapt as you go, or you may find your brand is becoming extinct.

2. “You are what you share.” — Charles Leadbeater

People can see what you share publicly; are you proud?

3. “The question isn’t, ‘What do we want to know about people?’ It’s, ‘What do people want to tell about themselves?'” — Mark Zuckerberg

Are you happy to share your innermost secrets or just top-line stuff?

4. “Just be nice, take genuine interest in the people you meet, and keep in touch with people you like. This will create a group of people who are invested in helping you because they know you and appreciate you.” — Guy Kawasaki

Self explanatory: Be genuine.

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