Media Relations 12 tips for being a better boss Want to see your PR firm or department improve? Look to the boss. He or she is essential in achieving business success. By Brooke NolanApril 15, 2011 SHARE It includes this gem from blog author Chris Barling: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.