Public relations is a persuasive artform. Whether it’s a press release, an email conversation or a social media post, written words can sway opinions and beliefs.
More than 50 million Americans (30 percent of the nation’s workforce) pursue freelance work. The dawn of the Internet Age has enabled writers—including PR pros—to find more writing opportunities, which can set them apart as industry leaders and may offer additional income.
PR pros who want to write guest articles must be well versed in cold emailing. This modern day equivalent to cold calling requires well-constructed, deliberate wording that is cohesive and inviting. There are many good strategies for pitching news and creative pieces, but there are additional measures you can take when you go after a dream website or publication. Follow these 12 tips to ensure your guest-post pitch doesn’t wind up buried in an inbox or spam folder: