13 annoying verbs

If you want your corporate PR copy to sound riddled with jargon, sprinkle these terms throughout your writing.

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This article originally appeared on PR Daily in September of 2017.

No matter how you try to avoid them, annoying verbs surround us.

Maybe you overhear someone use them on the train or while you’re waiting in line to buy coffee. You might have seen them in an online pop-up ad that you can’t close fast enough. Perhaps your kids use them to purposefully annoy you.

Here are a few verbs that can drive corporate communicators crazy:

1. Conversate : Is there something wrong with using “talk” or “converse”?

Questionable: “Maybe we should try to conversate with Grayson instead of sending an email.”

Better: “Maybe we should talk to Grayson instead of sending an email.”

2. Endeavor: When used in corporate communications, “endeavor” can seem weak and unnecessary.

Questionable: “ At Noddles Company, we endeavor to meet our customers’ needs.”

Better: “At Noddles Company, we work hard to meet our customers’ needs.”

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