14 cringe-worthy things PR clients say

‘We need this to be viral.’ Sound familiar?

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1. “Can I do the interview over email?”

2.”Can you find out what the reporter wants to ask before we commit to an interview?”

3. “I’ll be able to proof the article before it runs, right?”

4. “Why weren’t we in this story?”

5. “We want this news embargoed.” [When it’s not news]

6. “I reached out to the reporter directly.”

7. “This press release needs a lot of work.”

8. “We’ve decided to go in a different direction.”

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