14 principles to build an online reputation

A brand’s online reputation affects all other marketing and PR efforts. Learn how to ensure that reputation remains untarnished. 

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I’ve been thinking a lot about an online reputation.

Human beings love three stories: The overnight success, the great downfall, and the great rebuild.

Because of that, these things are top-of-mind for us right now: how to build your online reputation; how you maintain it; and what you do when critics look for any reason to hurt your reputation.

I gave a presentation a few years ago called the Principles of Building an Online Reputation. I revisited those slides and combined what I wrote in Spin Sucks to give you a complete guide to build your online reputation:

1. Create a strong online monitoring program. It’s not difficult to set up Talkwalker Alerts for your name, the company name, and your executive or client names. Do that. Monitor what people have to say about you, the company, or the people you work with.

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