When PR pros think about SEO, we often talk about jamming keywords into press releases, headlines, or blog posts. In reality, overstuffing keywords actually damages search rankings. But there are other ways that PR—specifically social media—and SEO can support each other.
On this week’s PR 2.0 Chat (#pr20chat), we took an in-depth look at this issue. Special guest Lee Odden
schooled imparted his knowledge on all of us, offering a number of tips, tools, and action items.
Below are some of my favorite tweetable moments from Odden, with nuggets from other chat participants sprinkled in: