14 tweetable tips about PR and search engine optimization

The author rounds up 140-character (or fewer) lessons and links about this topic that confuses many PR and marketing professionals.

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When PR pros think about SEO, we often talk about jamming keywords into press releases, headlines, or blog posts. In reality, overstuffing keywords actually damages search rankings. But there are other ways that PR—specifically social media—and SEO can support each other.

On this week’s PR 2.0 Chat (#pr20chat), we took an in-depth look at this issue. Special guest Lee Odden schooled imparted his knowledge on all of us, offering a number of tips, tools, and action items.

Below are some of my favorite tweetable moments from Odden, with nuggets from other chat participants sprinkled in:

• For a good foundation, check out these 10 SEO tips for PR Pros: http://tprk.us/POGCQ, via @leeodden Tweet this

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