There are lots of success stories and case studies that document the success businesses have had through Twitter. Here are a few of my favorite ways to use the social network for new business benefits.
1. Monitor real-time conversations
Use Twitter search and other simple listening tools to monitor real-time conversations about your brand. This will help your marketing and management teams see what people are really saying about your company.
There are a variety of free and effective listening tools available that allow you to save searches, such as Tweetdeck and HootSuite. One heating and air-conditioning company had its best year ever simply because it monitored tweets about broken home systems and offered prompt help.
2. Extend customer service
A lot of companies and organizations use Twitter as a form of customer service. You can find many well-documented best practices if you do an Internet search on the topic. When people “call” your company on Twitter, do you pick up the phone?
3. Offer helpful links and headlines