This article originally appeared on PR Daily in February of 2018.
To keep up to date with digital marketing trends, it is important to keep learning new skills.
There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand in the evolving digital realm.
To become a top candidate for your next digital marketing job, certifications give you an edge for recruiters looking for talent.
Here are 15 of the best marketing certification programs you should explore to improve your credibility and reputation in digital marketing:
The Google AdWords certification is a professional certificate for people able to demonstrate knowledge of Google AdWords. The certificate is valid for one year.
Where to learn more: To become Google AdWords certified, you need to pass two of the AdWords certification exams including the AdWords Fundamentals exam and one other.
Image source: Google
Google recommends you have hands-on experience using Google AdWords but it is not required. If you do not pass the exam on the first try, you can re-take the exam seven days later.
Google Analytics has become an essential free tool for marketers to use in their digital marketing toolkit, but becoming an expert can be overwhelming given how comprehensive the tool is for users.
Where to learn more: To become Google Analytics certified, you must take the Google Analytics exam.
Google recommends that you have hands-on experience using Google Analytics but it is not required. You can review the study materials and take the exam for free. If you do not pass the exam, you can re-take it again in seven days.
HubSpot’s Content Marketing certification is a 3 ½-hour course that covers the different aspects of content marketing strategy, including storytelling, content ideation, content creation framework, content repurposing, content promotion and analyzation.
How to get started: Learn more about it on HubSpot’s content marketing certification course page .
This course will help you better understand inbound marketing practices, independent of HubSpot’s platform.
This certification is great for digital marketers because inbound marketing discusses how to attract visitors, convert leads, gain customers and convince them to promote your organization.
This 4 ½-hour course contains 11 classes that cover the fundamentals of inbound marketing or “pull marketing” to attract potential customers to your website.
How to get started: Learn more about it on HubSpot’s inbound certification course page.
Hootsuite is a popular social media management platform, and offers a variety of social media marketing training, ranging from intro courses to an advanced social media.
Hootsuite, through their Hootsuite Academy, provides social media training courses are a great way to set yourself up as the leading candidate for your dream job, or help you excel at your current job.
The course is comprised of 15 lessons and assessments. Once you pass the 60-question online exam, your certification never expires. You will receive a badge and a listing in the HootSuite Social Media Consultants directory.
How to get started: Learn more about this certification by going to the Hootsuite Social Media Certification course page.
Cost: There are three different types of social media certifications:
- Social Marketing Certification: $199
- Advanced Social Advertising Courseware and Certification: $249
- Advanced Social Media Strategy Certification: $999
To apply for the certification program, you must be a Copyblogger Authority member and pay for the certification training course. The program is offered only a couple times per year, so you should sign up for the email notifications.
Once you have completed the training course, you become certified by submitting your content samples to be reviewed by Copyblogger. If approved, you will receive your certification that does not expire (as long as you maintain your Authority membership).
You also get the chance to be listed in the Certified Content Marketer directory on the Copyblogger website and become eligible for master-level training (invitation-only).
Cost: There are two costs for this certification:
- Annual Authority Membership: $399
- Certification Program: $495
Their continually updated curriculum covers a wide spectrum of content marketing topics, covering planning, audience, story, channels, process, conversation, and measurement. While there is a suggested “route” through the courses, you can take the seven courses in any order.
Once you have studied the training materials and pass the exam, you will be certified, and the certification never expires.
How to get started: Sign up for notifications on the CMI University website so you are aware of the next enrollment period.
Cost: The curriculum is available through a yearly CMI University subscription of $995.
Facebook’s Blueprint Certification recognizes advanced-level proficiency with Facebook’s products and services.
This program offers two certifications: Facebook Certified Planning Professional and Facebook Certified Buying Professional. According to Facebook, there are more certifications in the works.
- Facebook Certified Planning Professional is awarded to professionals who are proficient in planning successful Facebook advertising campaigns.
- Facebook Certified Buying Professional is awarded to professionals who are proficient in creating and buying Facebook advertising for maximum campaign impact.
Each certification is valid for one year and has two exams. You can take the exams in any order; however, Facebook recommends taking the exams in the order listed on their website.
How to get started: Learn more about Facebook’s Certifications.
Cost: $150 for each exam
The Digital Marketing Certified Associate (DMCA) course helps you master core marketing tenets like Search Engine Optimization (SEO), Social Media Marketing, Pay-Per-Click (PPC), Web Analytics, and Content Marketing. In addition to the 8 core modules in this Digital Marketing course, they offer tool-based training on Google Adwords, Google Analytics, Facebook, Twitter and YouTube.
Through Market Motive you can also take approved courses for the Online Marketing Certified Professional (OMCP) Certification, one of the premier certifications for online marketing professionals.
How to get started: Enroll online at Market Motive for the certificate you want to earn.
Cost: An individual membership starts at $299 per month or $2,999 per year. For the DMCA course, you can enroll for self-paced learning at $499 for 180 days of access or the online classroom flexipass for $999 for 90 days of access.
Courses include Digital Marketing, Digital & Social Selling, Strategy and Planning, Social Media, Mobile Marketing and Search Marketing.
Cost: The price for the Professional Diploma in Digital Marketing is $1,995
As a part of Cornell University’s online learning subsidiary, eCornell offers one of the top online professional and executive development programs in the world.
The program begins with an overview of the digital marketing landscape, preparing you to implement proven frameworks, before going into opportunities and strategies associated with leading digital marketing channels. By the end of this program, you will be able to create an integrated digital marketing plan based on your company’s priorities and resources.
How to get started: Learn more about Cornell’s Digital Marketing Certificate program.
Cost: Tuition for the certificate program is $3,600.
The online, self-paced Digital Media and Marketing Certificate is designed for professionals looking to enhance their existing digital marketing skills or pursue a new career in digital marketing. This program is accessible anytime from any computer with an internet connection, and students can determine the course schedule and set their own pace.
During the 12-month program, you will learn from industry-known authors, speakers and consultants. Students can study the real-time curriculum online, watch streaming video lessons, and learn the skills necessary to be competitive online.
The program is comprised of 350 hours of online instruction and study time that covers modules such as SEO, content marketing, social media, mobile marketing, PPC, conversion optimization, web analytics, email marketing and display advertising. Most of these modules will qualify students for an Online Marketing Certified Professional (OMCP) designation when other requirements are also met.
How to get started: Learn more about Duke’s Digital Media and Marketing Certificate program.
Cost: Tuition for this certificate program is $3,195.
As video becomes a preferred content medium, it is important to have a well-defined video content strategy. YouTube Certification will help you learn how to create a YouTube channel, how to grow it, how to optimize it, and how to monetize it. The certification is valid for one and half years or 18 months from the date you pass your certification.
YouTube also offers company certifications so your organization can be a YouTube-certified company. To be company certified on YouTube, your organization must be a managed partner in good standing. This means that 75% of YouTube-focused employees (employees who advise creators, manage content or content rights on a creator’s behalf, or do other work on YouTube as part of their job activities) pass any one of the four certifications.
How to get started: Learn more about how to become YouTube certified here.
GetResponse, an email marketing software company, offers 4 certificate courses to expand your digital marketing expertise and showcase your skills to other professionals.
- Content Marketing Certification
- Email Marketing Certification
- Marketing Automation Certification
- Landing Page and Conversion Optimization Certification
How to get started: Learn more about GetResponse Digital marketing Certificate Program here.
Cost: $199 per course
The AMA digital marketing certification program covers in-demand topics such as analytics, social media marketing, user experience (UX), search engine optimization (SEO), digital advertising, email marketing and content marketing.
The exam is made up of 120 multiple-choice questions and takes two hours to complete.
Like most other programs, you need to answer 80 percent of the questions right to obtain your certificate. You can take the exam up to three times within one year of purchase.
Cost: $249 for AMA members; $349 for non-AMA members
What digital marketing certifications should be included on this list, PR Daily readers?