Media Relations 15 reasons your PR pitches are lousy Does one of them apply to you? By Jackson WightmanFeb. 2, 2011 SHARE If so, you should read this post by communicator Shonali Burke. She’s outlined 15 reasons your PR pitches might suck. Among them: You “assume your press release is as fascinating as the State of the Union speech.” To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.