16 brands with cult-like followings
Gather ‘round for worship.
Ragan Insider Premium Content

Business Insider looked into a cult of another kind—those of the marketing world.
From cars and shoes to beverages and home furnishings, it identified 16 brands and products that have reached cult status thanks in part to some of the most-crazed followers the world has ever seen.
And in no particular order:
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
