Though some have embraced “anti-resolutions,” many still make resolutions and goals about their lifestyles, habits, personal outlooks and more. As PR pros, we should consider making a few to guide our content marketing efforts in 2016.
Here are 16 resolutions to live by this year:
1. Produce higher quality content. Bad content is the nemesis of content marketing. We need to produce high quality content to capture our audience, otherwise we will lose them in an increasingly cluttered media space—especially with recent updates to Google algorithms and the rise in ad blockers.