16 content marketing resolutions for 2016

2015 was a milestone year for content marketing, and it’s become one of the most relied upon tools for brand managers to directly reach audience members. These tips will help strengthen your company’s strategy and shift from traditional tactics.

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Though some have embraced “anti-resolutions,” many still make resolutions and goals about their lifestyles, habits, personal outlooks and more. As PR pros, we should consider making a few to guide our content marketing efforts in 2016.

Here are 16 resolutions to live by this year:

1. Produce higher quality content. Bad content is the nemesis of content marketing. We need to produce high quality content to capture our audience, otherwise we will lose them in an increasingly cluttered media space—especially with recent updates to Google algorithms and the rise in ad blockers.

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