One reason many communicators chose this industry is that it offers a broad range of writing assignments. From writing the CEO’s blog to press releases to white papers to advertising copy, there is no end of engaging challenges.
Yet, there are always the assignments that you dread, the assignments that leave you wondering at what point in your career you became a hack. For me, that assignment is headline writing.
Rather than feeling discouraged about my inability to generate a clever headline, I look to others for inspiration. I recently found several lists of delightfully clever headlines.