18 PR standbys that will never die
Why do we bother lamenting PR staples that have survived a thousand assaults intended to kill them dead once and for all? This industry leader wants to read new, fresh ideas instead.
I think it was because I’d just read a post about some PR standby (I couldn’t think of the right word when I posted on Facebook) that was dead, long live the new PR thing… you know the kind of post (or news article) I mean.
My community came up with some good ones. Here they are:
1. Mass pitching even though a bunny dies every time it happens. Gini Dietrich
2. Old-school metrics. Matt LaCasse
3. Press releases. Matt LaCasse
4. Fact sheets. Claire Celsi
5. Canned Q&As. Robin Ferrier
6. AVEs. Mary Deming Barber
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