20 holidays PR and marketing pro should plan for

Don’t let any of these holidays sneak up on you. Keep this story handy, so you’ll know when to mark your calendar and when to start marketing.

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To help your publicity and social media schedule, here is a list of the top 20 U.S. holidays this year, as well as occasional tips for marketing around them. Included among the holidays is a suggested time to launch your marketing efforts. Your company or brand’s timetable may vary.

Saturday, February 2: Groundhog Day. This holiday helps to shake off the cobwebs from the winter freeze and get excited for a new season.

When to market: the week of.

Idea: Get your customers excited by offering conditional deals. For example, you could propose a winter offer if the groundhog goes back in its burrow, or a new product release or update if the groundhog says spring is here.

Thursday, February 14: Valentine’s Day. Ah, Valentine’s Day. The holiday of love and appreciation. Perfect for retailers to market products that are romantic and sweet; you can transform your own offerings to make customers swoon.

When to start marketing: mid-January.

Idea: Add a swipe of red to your company logo and offer “companion” deals: When customers refer others to your business, they get 50 percent off their purchase.

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