To help your publicity and social media schedule, here is a list of the top 20 U.S. holidays this year, as well as occasional tips for marketing around them. Included among the holidays is a suggested time to launch your marketing efforts. Your company or brand’s timetable may vary.
Saturday, February 2: Groundhog Day. This holiday helps to shake off the cobwebs from the winter freeze and get excited for a new season.
When to market: the week of.
Idea: Get your customers excited by offering conditional deals. For example, you could propose a winter offer if the groundhog goes back in its burrow, or a new product release or update if the groundhog says spring is here.
Thursday, February 14: Valentine’s Day. Ah, Valentine’s Day. The holiday of love and appreciation. Perfect for retailers to market products that are romantic and sweet; you can transform your own offerings to make customers swoon.
When to start marketing: mid-January.
Idea: Add a swipe of red to your company logo and offer “companion” deals: When customers refer others to your business, they get 50 percent off their purchase.