Archive for January, 2011

Only thing missing is a sea of side ponytails and a good John Hughes movie in the VCRs — you still remember those, right? Check out this fun list from  Adweek of 21 ads that will certainly make you swoon from fondness over the unforgettable ‘80s.

Johnson & Johnson, whose savvy crisis communications rescued the Tylenol brand from ruin in 1982, was back at it last week. “On July 3, just three days after a Food and Drug Administration advisory panel recommended sweeping limits on acetaminophen, the generic name for Tylenol and some of its rivals, J&J ran full-page ads in USA Today , The New York Times , The Wall Street Journal and other newspapers,” Vanessa O’Connell and Shirley S. Wang reported for The Wall Street Journal . &#8220…

Juan Williams, a former senior news analyst with National Public Radio, appeared on Bill O’Reilly’s Fox News program on Monday — he’s a regular guest on the show and a Fox News contributing analyst — where he said: “I mean, look, Bill, I’m not a bigot. You know the kind of books I’ve written about the civil rights movement in this country. But when I get on the plane, I got to tell you, if I see people who are in Muslim garb and I think, you know, they are …

“Hardcover book sales, down; e-book sales, soaring,” writes The Washington Post ‘s Michael Rosenwald. “Magazine and newspaper circulation are in decline. The digital revolution has swept away many tree-based products, but the lowly business card, against all odds, is thriving.” Why? Rosenwald explains. — Matthew Royse

For years, PR people have been the punching bag for reporters who relate one bad-pitch story after another. Now that there are more bloggers than reporters, the misery of receiving a completely irrelevant pitch is a shared experience. This post from  Buzz Bin is aimed at bloggers, with some practical advice on how to work with public relations professionals, including writing an “About Me” section on your blog. Good advice. — Claire Celsi

Based on the popularity of yesterday’s post on the 10 most sexist ads of yesteryear, here’s a similar  blog post with 48 more ads that you’d never see today. (Thanks to the reader who sent this one over. You know who you are.)

The American Veterinary Medical Association (AVMA) is hiring a government relations communications manager responsible for managing the day-to-day communication needs of the association’s government relations division, including media relations and managing the AVMA’s Congressional Advocacy Network grassroots program.  Read more about this job.

Do you follow Penelope Trunk on Twitter? Trunk, a blogger and founder of Brazen Careerist social network, has roughly 56,000 followers — and yet she’s not an avid tweeter. “If I were an aging rock star or philandering basketball player, this might not be remarkable,” she writes. “But I’m basically a normal person.” Trunk provide  four under-the-radar tips on Twitter.

This sounds like a marketer’s dream. A  new poll has found that rich people like, and use, social media. The poll showed that 70 percent of high-net-worth individuals surveyed are users of Facebook and other social media sites. That’s considerably more than the number of daily social media users among the general populace. However, don’t go broadcasting crap at these high-net-worth folks. “More than half (51 percent) of the Facebook users surveyed say their account is for personal use,” …

The New York Times  tops this list with more than 2.6 million followers. The Times is the “only newspaper from the top 25 with more Twitter followers than print circulation,” reports Journalistics , the blog that compiled this list. The No. 2 newspaper on the list is either  The Wall Street Journal or the Chicago Tribune . WSJ has about 482,000 followers, while the Tribune’s totals about 35,000 followers. Thing is the Tribune also has a Twitter persona, called Colonel Tr…

If you’re among the brave souls heading into the shopping fray tomorrow — the day known as Black Friday — you might want to arm yourself with these social media deals . For instance, check in to Foursquare, Facebook Places, or Yelp when you visit a Toys “R” Us, and you could receive 15 percent off.

Newspaper sales are declining, but one sector is benefiting — the hyperlocal news site. For example, there is AOL’s Patch in the U.S. and Northcliffe’s Local People in the U.K.  PR Daily Europe contributor Brooke Nolan explained  five reasons why you should include these platforms in your next PR campaign. Good advice.

What’s the average salary of people who work in social media? It depends on their gender. According to a recent salary survey, men working in social media averaged a salary of $86,644 in 2009, up from $85,423 in 2008. The average salary of a woman was $75,624, down from $77,319 last year. The survey said that 55 percent of online community managers are women. Maggie McGary, at Mizz Information blog, reported on the findings of this survey, which was conducted by Forum One Network’s Online Comm…