Archive for November, 2011

Marketing  |  {/%BYLINE%} {%AUTHOR%}Alan Pearcy{/%AUTHOR%} {%TITLE%}#TheDailySpin: Most Facebook users happy with their number of friends{/%TITLE%} {%ALTERNATIVEURL%}{/%ALTERNATIVEURL%} {%IMAGE%}/Uploads/Public/facebook-friend-icon.jpg{/%IMAGE%} {%ROLE%}87d65c27-6e78-4e5c-b423-78d47d4f2768{/%ROLE%} {%KICKER%}Marketing{/%KICKER%} {%CATEGORIESID%}1fd4d0a9-bbe2-4b5c-af5c-11dce5b9983e, e8e0f32d-5d24-41be-86cc-a8fd29cc4619, 9b04de1d-f7bc-4de7-842e-c9c833ff24e9, 055d8a23-ee23-4f9c-a2f4-df030843f312, 5b5f5480-7a63-458a-90a4-0b98007ec3f7{/%CATEGORIESID%} {%CAPTION%}Do you feel the same way—or do you have too many? Plus, who’s the girl in the T-Mobile ads? Why are marketing firms rebranding baby girls? What did Cyber Monday look like across the Web? And more.{/%CAPTION%} {%BODYCOPY%}Did you hear Facebook is edging towards a $10 billion IPO next spring? Makes sense—Facebook users seem more than content with the social network. But are they happy with their number of friends on the site? Appears so. A survey from Poll Position found that 77 percent of users feel they have the right amount of friends. By the way, the average number of Facebook friends is 130, according to Facebook. For anyone wanting more friends, be careful what you wish for. As part of a new awareness campaign, Olla Condoms has sent friend requests to young men—from their (fake) illegitimate children. While using condoms is one way to help protect yourself against an ill-timed pregnancy, how do you suppose we protect ourselves against an ill-timed explosive iPhone? That’s just what happened to one passenger midflight on a trip to Sydney. T-Mobile users can’t get the iPhone, but they do get Carly Foulkes. Not sure what this is? It’s the girl from the commercials. So, who is that lady in the pink dress, really? Given her popularity, T-Mobile probably wouldn’t dare rebrand its girl in pink, but what about rebranding baby girls? That was the challenge Fast Company presented to some of the most creative ad agencies in the world. See what they came up with here. You probably saw all sorts of notifications in your inbox when you awoke Monday morning, but if you didn’t even bother to open your email before moving them to the trash, Clickz took the time to put together this collection of what Cyber Monday looked like across the Web. And it seems people were in the holiday buying spirit. Online sales for Cyber Monday were up 18 percent, which might have been “the shot in the arm” that retailers needed, said Matt Shay, CEO of the National Retail Federation. If you didn’t find what you were looking for in all the post-Thanksgiving sales madness, FAIL Blog has its epic holiday gift guide in need of perusing. “18 MONTHS of FAIL” calendar, anyone? Maybe someone should buy Conrad Murray one of those calendars—four, actually. The former doctor to Michael Jackson was sentenced to four years in prison for involuntary manslaughter related to the death of the King of Pop. Whatever you may or may not have bought on Cyber Monday, Patagonia hopes it wasn’t this jacket from its own line. The outdoor-apparel line used its Cyber Monday email to bring awareness to the Common Threads Initiative, asking its consumers to “buy less, to reflect” before spending a dime on anything, including its products. Naturally, Gawker called Patagonia’s effort “sanctimonious crap.” A man from Montpelier, Vt., isn’t asking people to stay away from Chick-Fil-A, but he would like to protect the unofficial trademark of his silkscreen business “eat more kale” against the fast food chain’s familiar “eat mor chikin.” In a battle of its own, the 7-Eleven Slurpee feared it was being upstaged by Coca-Cola’s frozen drink product. That’s when it decided to wage war Down Under. Its weapon of choice: BYO Cup Day. The New York Times has found itself in the crosshairs, though not those of 7-Eleven’s. Instead, editor David Newhouse of the Patriot-News, who first broke the story on the Penn State child sex-abuse scandal, is irate that the Times revealed too much information about the alleged victims in a piece it published last week. Meanwhile, the Times also reported on new research in the field of digital forensics being conducted at Dartmouth that would make it possible to tell whether an image had been greatly manipulated using Photoshop software. Your move, fashion magazine advertisers. Chris Pratt, Aziz Ansari of “Parks, Recreation” have made a move against cancer. They hope you’ll concern yourself with giving a sh** spit about the disease, a project from DoSomething.org to help save a life—maybe even yours. Perhaps DoSomething.org could get this duo to help with its next project. {/%BODYCOPY%} {%ID%}10168{/%ID%} {%DATAID%}74be43e1-64c3-46f6-b398-e5be0685ee05{/%DATAID%} {%CanonicalUrl%}{/%CanonicalUrl%} {%PUBLISHDATE%}11/29/2011 2:59:38 PM{/%PUBLISHDATE%} {%LINK%}https://prdaily.com/Main/Articles/10168.aspx{/%LINK%} {%BYLINE%}

#TheDailySpin: Most Facebook users happy with their number of friends

Do you feel the same way—or do you have too many? Plus, who’s the girl in the T-Mobile ads? Why are marketing firms rebranding baby girls? What did Cyber Monday look like across the Web? And more.