Copied-and-pasted emails with all-caps subject lines, sent to dozens of reporters and bloggers, will only lead them to ignore you. Here’s what you should do.
The author took his dentist’s advice, which ultimately led to lunch at a Mexican restaurant that changed the trajectory of his professional life.
The practice of tying a PR pitch into current events drew criticism recently. But the author says it’s nothing to worry about, as long as PR pros are paying attention a few key tenets.
The Accreditation in Public Relations isn’t a designation that you must have, or many think you should have, to practice PR. Here’s why one PR pro pursued the accreditation.
Operation Smile, the National Wildlife Federation, and Heifer International are changing the world—one pin at a time.
Brands and celebrities are saying they’re sorry more than ever. Are they goofing up more, or is something else at play?
The author wanted his girlfriend’s favorite band to help him pop the question—problem is, he didn’t know them. Twitter to the rescue. Find out if it worked (and whether she said yes).
Hut, hut, hike hired.
Having explored what PR is not, the author takes a stab at identifying some truths about the profession.
Knowing how to spell would be a good place to start. Plus, how your first hour of work sets you up for success; washable keyboards; the office demands of Gen Y; Abercrombie loses it sex appeal; the family tree of our language; and more.
The author just set a lofty goal for herself. This is how she plans to make it happen. You can borrow from her resolve.
From signs that need proofreading to the signs you’re addicted to social media, here are the most widely read stories of the week.
The seven-time Tour de France winner unleashed a damage control campaign after saying he won’t fight doping charges. The likely results is that he will be stripped of his titles.
Nomenclature sets certain business sectors apart, but some terms induce more wincing than others. Here’s a concise glossary of particularly heinous public relations jargon.
The video-sharing platform, which launched in spring 2011, has some big-name celebrity fans. Brands are getting something out of it, too.
