Ragan Insider Henneke Duistermaat
Web-writing tips from 7 legendary copywriters
If you want your online content to turn readers into buyers, consider these pointers from some of advertising’s biggest players.
Archive for September, 2013
Ragan Insider Mark Fadden
Is PR success still about who you know?
There’s an age-old adage: ‘It’s not what you know, it’s who you know.’ But in today’s era of social media, do you still need to ‘press the flesh’?
Ragan Insider Carol Vieira
When a reporter says ‘jump,’ ask how high
Journalists are your customers. Satisfy them as you would a customer, and they’ll keep coming back forever.
Ragan Insider Kevin Allen
Survey: 59 percent of brands’ Wikipedia pages have inaccuracies
Recent findings published by the PRSA show that the free online encyclopedia could damage a client’s reputation.
Ragan Insider Kevin Allen
Digital news outlet launches ‘Instaview’ series
In what it claims to be the first political interview created specifically for Instagram, NowThis has produced a five-part Q&A series with U.S. Senate hopeful Cory Booker.
Ragan Insider Alan Pearcy
‘Talk Like a Pirate Day’ segment scuttled as teleprompter fails
Arrrrrrgh. A not-so-Jolly Roger raises his white flag when a WGN news anchor comes up empty on buccaneer-themed ad-libs and sinks the skit.
Ragan Insider Brian Hart
The 7 habits of highly effective spokespeople
Take a page from Stephen Covey’s bestselling book and make communication your top skill.
Ragan Insider Sabrina Jackson
5 tips to help the chances of your content going viral
The key to helping your post or video catch fire online is not forcing it. Just look around, and you should find opportunities.
Ragan Insider Jonathan Bernstein
How a new journalism ethics book can help PR pros
If journalists and PR professionals could agree on one code of ethics, what would it look like? Just maybe this one.
Ragan Insider Mickie Kennedy
Is your Web presence accessible to your whole audience?
Could your potential customers be visually impaired? Or using your website without a mouse? If so, you’ve got to accommodate them.
Ragan Insider Janet Fouts
How Facebook resuscitates ‘dead’ updates
Its ‘News Feed Algorithm’ rewards high-interest posts long after they first appeared based on friends’ and fans’ interactions.
Ragan Insider Kevin Allen
Gawker calls for examples of ‘PR dummies’
After slamming a press release for its grammatical errors and nods toward racial stereotypes, the site is soliciting submissions.
Ragan Insider Kevin Allen
Retailers remove dead-dog novelty item after complaints
Explanations from Walmart, Sears, and Amazon all pleaded ignorance of the item, which mimics roadkill.
Ragan Insider Laura Hale Brockway
14 words about words
You probably recognize the terms palindrome and diacritic, but do you know what a collocation is? How about an ambigram?
Ragan Insider Matt Wilson
PR is the fourth-most-overrated job, report finds
According to CareerCast’s 2013 jobs report, PR managers’ jobs aren’t worth the stress and competitiveness.
