2016’s most powerful brands

Tenet Partners recently revealed its list of top organizations, which include Coca-Cola, Apple and American Express. Here’s how brands fared—for better and for worse.

Ragan Insider Premium Content
Ragan Insider Content

Tenet Partners has the answer. It recently released its annual list of the top 100 most powerful brands.

The firm uses the CoreBrand Index to determine its list and surveys roughly 10,000 opinion leaders on familiarity (awareness of a brand) and favorability (a brand’s perception). They then measure how each organization performs in terms of its overall reputation, the perception of its management, and its investment potential.

RELATED: Join us McDonald’s HQ and learn how to use storytelling to drive employee and customer engagement.

You can check out the full list here, but 2016’s top 10 are listed below:

1. Coca-Cola

2. Hershey

3. Bayer

4. Walt Disney

5. Apple

6. Microsoft

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.