4 ways pro bono work benefits your career
While using your PR skills can feel like working for free, there are compelling business reasons for offering you services without a big payday in mind.
While using your PR skills can feel like working for free, there are compelling business reasons for offering you services without a big payday in mind.
Launching a tech company is hard work, as is building buzz about your new products and services. Good coverage can boost your brand, so follow these guidelines for savvy pitching.
The online platform wants to prevent another fiasco like YouTube star Logan Paul’s offensive video of a recent suicide. What do the changes mean for influencers and brand managers?
Who doesn’t love a nice rags-to-riches tale or a swashbuckling story about overcoming a monster? Use these timeless themes and plot structures to strengthen your next presentation.
There are risks when you take a stand on a hot-button topic, but a recent Sprout Social report revealed that potentially offending customers is outweighed by benefits.
Your social media success shouldn’t be a secret. Enter PR Daily’s Digital PR & Social Media Awards. Save $50 when you apply by Feb. 14.
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
Some marketing bigwigs are doubting the effectiveness of mid-level influencers and internet personalities. Is their impact limited or is your organization doing something wrong?
Ever wonder when a word first appeared in the nation’s preeminent newspaper? A trio of Twitter accounts track newcomers—including potty-mouthed presidential pronouncements.
The long-ignored application got a major boost when Google played on human vanity. Now, selfies generate High Renaissance doppelgangers. A distinctive hashtag helps, too.
Are you looking to make a splash this year with earned media? Take a lesson from these campaigns that grabbed the spotlight last year.
While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
The retailer’s executive vice president said the move was to ‘assure all of the messages [it is] sending to [its] customers reflect [its] purpose of helping people on their path to better health.’
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year?
Skipping the proofreading phase, not providing data, being overly promotional and not thinking of your readers can make your copy fall flat. This infographic outlines missteps to avoid.