How PR pros should account for social media ‘lurkers’
These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy.
These valuable social media users might be avoiding your best efforts to measure campaigns. Here’s why you shouldn’t ignore them in your online strategy.
The hit TV show set staggering viewership records with its finale and many brand managers tried to take advantage of the global phenomenon. Were the attempts successful?
Will influencers and agencies redouble privacy efforts after a major breach exposed millions of high-profile users’ private contact information and rates? Here’s what pros should keep in mind.
In today’s media climate, consumer trust is the most valuable commodity your organization can possess. Here are four mistakes that damage public confidence.
The higher your bounce rate, the less time people are spending on your page, getting to know your brand. Here’s how to keep restless readers hooked.
If you feel like every shift is trudging through temple-rubbing drudgery, turn your mind to more substantive things. Here’s how to make the most of every workday.
Industry insiders report that media relations is only getting harder, yet benefits remain for PR pros who can cut through the noise. Consider these ideas.
The late submission deadline is May 22. Start your entry today.
If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump.
The aircraft manufacturer lost public trust after two deadly crashes were tied to missing safety features and shoddy disclosure about software updates. Its messaging hasn’t helped matters.
Ensure your Facebook presence remains strong with tips from the experts at this virtual event.
Try stepping out into a verdant glen or devouring delicious micro-bites of elegant prose. If all else fails, ask a child for help.
The best pitches capitalize on positive relationships with media contacts built over years. Here’s how to develop these priceless connections.
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Tell us the story behind your diversity, public health or education initiative. Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The late submission deadline is May 31.