Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there is no sign of its slowing down.
I know everyone loves statistics to prove points, and I’m no different. Before I share the 24 stats I’ve gathered, I want to put you in the right frame of mind. James Keady, digital marketing manager for McLaren Automotive, a British automotive manufacturer, said this: