24 stats that prove the power brand journalism

These metrics make a strong case about why this approach continues to gain steam.

Ragan Insider Content

Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there is no sign of its slowing down.

I know everyone loves statistics to prove points, and I’m no different. Before I share the 24 stats I’ve gathered, I want to put you in the right frame of mind. James Keady, digital marketing manager for McLaren Automotive, a British automotive manufacturer, said this:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.