24 stats that prove the power brand journalism

These metrics make a strong case about why this approach continues to gain steam.

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Spending on content marketing, video marketing, and social media content creation will increase by 15.1 percent in 2013 to total $118.4 billion, according to eMarketer. What does that mean? It means more and more marketers are allocating their budgets toward content, and there is no sign of its slowing down.

I know everyone loves statistics to prove points, and I’m no different. Before I share the 24 stats I’ve gathered, I want to put you in the right frame of mind. James Keady, digital marketing manager for McLaren Automotive, a British automotive manufacturer, said this:

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