You can see whether that messaging holds true if you pursue a digital marketing manager opening at Lego in its Denmark headquarters.
The position requires working with internal and external partners on digital content and storytelling that highlights the brand.
There’s a plethora of material for those stories: The Lego brand, founded in 1932, sells toys in more than 130 countries. In 2012, the company sold enough Lego bricks to wrap around the world more than 18 times, if laid end to end.
There’s also an incredibly passionate AFOL (Adult Fans of Lego) community with members worldwide.
Interested applicants won’t have to showcase their Lego creations, but the right candidate should have experience in digital gaming strategy, content marketing prowess, and either an MBA or a master’s degree in marketing.