25 percent of social media users follow brands for the coupons

Want followers and fans for your company’s social media properties? You can help your cause by offering a coupon. Information Week reports: “60 percent of consumers polled follow at least one brand via a social network, and one in four said they did so in order to search for coupons or promotions, according to a poll of more than 15,000 residents of the United States and Canada by Empathica.” Read on . You never know; your company’s social media following will inevitably grow bigger than your…